4 Reasons For Creating Consumer Centric Content

With the onset of online marketing and it’s popularity, most marketers are becoming aware of the merits of customer-centric or user generated content and strategies, so they are trying to generate content marketing strategy plan with social listening i.e what does the customer want to hear!

All of these tactics are of no use if you are not customer-centric. That’s why this approach is the key to gaining and retaining customers. Read on the 4 reasons for creating consumer-centric content.

1) Better social support – Customers usually are uncomfortable when it comes to calling customer support as a result social media has turned a perfect alternative to avoid the same. Better social media support provides customer satisfaction as customers are provided with answers much faster.

2) Social Commerce – Social commerce is revolutionizing the way brands engage on social media. Customers value a brand’s social engagement more. Social commerce provides relevance as most of the users use social media to share their experience on products. This shapes UGC! Moreover, enlisted social customers (those who curate, read or review) are more likely to convert.

3) Better social media marketing – Customers trust User Generated Content (UGC) more than content produced by brands. UGC boosts more search results and traffic to your site. The benefits are not just limited to social media but it enhances your SEO efforts as well.

4) Social Innovation – One growing trend within the social space is crowdsourcing. Crowdsourcing is a sourcing model in which individuals or organizations obtain goods and services including ideas and finances, from a large group of people and especially from the online community rather than from traditional employees or suppliers. Inviting ideas from your current customer base, for your new product or service is much more likely to be successful. It provides better customer service, reduced risk and decreased cost and time to market.

Nilkanth Ray
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