How To Use Instagram For Business

Instagram has highly increased the photo sharing business amongst the 80 million users who enjoy altering their photos with cool filters and special effects before sharing them with their followers. Well, this social platform can also be targeted by the businesses at large as people love to see strong visual images. Posting the pictures of your products or even your employees can make them feel closer to you. Indeed, Instagram marketing can render you in creating brand loyalty.

So how can you resort to Instagram marketing to taste the fruits in your business? Read on the below points:


With the constant updates happening, Instagram gives the users an option to tag a specific location with their images that gets saved to a personal photo map and can be shared with your followers. So whenever you travel around, be it for local fairs or other vendor events, just post a picture along with tagging your location to let your followers known where you can be found.

Inside Look

Social media is a platform that basically is used for sharing. On Instagram too, your followers are giving you a chance to reach them on a more personal level so make sure you are giving them the same. Confused how to do? It’s pretty simple. Just take pictures of the staff in your office, or snap shots of upcoming products to give them a sneak peak, or just a random picture of your daily routine. In short, give the, a real sense of how things are behind the scene and make them feel like a part of your brand.

Use Hash tags

Hash tags are way too effective. Use it more to relate to your business which will enable your posts to spread more amongst the people who are interested in the same. Like, you are into a jewelry business so you can use hash tags like #fashion #rings #necklaces #jewelry #style and so on. Make sure to hit on to a brief research  of the hash tags used by similar brands and use it for your pictures on Instagram.

Hold Contests

If you are running a business, you are very well aware about the consumer mentality – they really look forward to win prizes. Take the benefit by holding a photo contest on Instagram by announcing an attractive prize for the winner.  To get more audience and engage them in this contest, you can ask your followers to send in a picture of them using your product by tagging your brand name and sharing on their wall. Likewise, there are many other ways that aids in getting more followers on Instagram.

Market Your Events

Okay, yet another way to gain popularity on Instagram is marketing your events like trade shows. This can be done by taking pictures, tagging your location so that your followers are aware about what is going on for your business. If you are planning any sale in near future, create a buzz, and offer your followers a VIP discount. This will make them feel more special and will render you loyal customers for long.

Nilkanth Ray
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